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Sport
Korfball Premier League
Built a league from the ground up.
BrandIdentityDigitalCampaign
The brief
India's first Korfball league had no name, no identity and no audience — just a date on a calendar.
The idea
Treat the launch like a story with chapters, not a press release.
What we made
Named and branded from a blank page, then revealed city by city with a content run-up that introduced the teams before the first whistle.
- Brand
- Identity
- Digital
- Campaign
The outcome
A league that arrived with an audience already waiting for it.
Credits
- Client
- Korfball Premier League
- Thoda Logic scope
- Think — Strategy & BrandCreate — Creative & ContentBuild — Digital