About Thoda Logic
We didn’t startwith an agency.
A creative agency and digital studio in New Delhi, started with a love for making things — and a little logic to make the madness work.
“I think we can make this better.”
It started with one designer, a laptop and an unhealthy habit of saying exactly that. Designing for live sports, working inside stadiums and running campaigns taught him how brands really work. Thoda Logic happened after that.
Started with design.
Graphic design for live sports and experiences. A design only counts once it works in the real world.
Built through experience.
Video, campaigns, events and international work. The first idea is rarely the best one.
Driven by curiosity.
Understand the brand, the audience, the problem — then make something people care about.
The founders
Founder & Creative Director
Udyansh Gulati
Started in graphic design and kept saying yes to the next thing — video, sports, events, digital, websites, apps. Now leads creative direction at Thoda Logic.
“Can we make this better?”
[ Portrait pending ]Udyansh Gulati
Co-Founder & Business Director
Pranav Goyal
Brings the business side: opportunities, relationships, strategy and the structure that makes creative ambition sustainable.
Different perspectives. Same obsession.
[ Portrait pending ]Pranav Goyal
Still being built. Come build with us.
Got a brand, product or idea that needs a creative agency in New Delhi with a little more logic?